Think Blue. Ideas.
Under the motto Think Blue. Volkswagen expresses its support for ecological thinking and sustainability in all areas. 600 m² in the automobile forum Unter den Linden in Berlin were devoted to turning complex information on ecological sustainability into entertaining visuals and other designed elements. Questions on the walls challenge visitors to reflect on the issue, and answers on the floor lead them through the exhibition. The pictograms developed exclusively for Think Blue. and the three-dimensional lettering Think Blue., which provides a place for visitors to sit down, turn the entire floor into an experience. The Think Blue. Ideas. exhibition is also part of a competition for ideas designed to inform and inspire young people for sustainability issues through a Social Media platform.