Think With Google
Newspaper insert from Google TWG content platform
Google created Think With Google, a platform that shares data in form of trends and insights, delivered mainly to marketing agencies and business decision-makers. One of the strategies to present the product to its target was to create Think Mag, a monthly print publication inserted in Meio & Mensagem, Brazil's leading newspaper for communication, marketing, and media. We were invited to create the editorial project, which involved both content and visuals. Inspired by the digital environment and the universe of data, we sought a solution based on the Google brand's iconic asset, the magnifying glass, that was still appealing enough to attract the target's attention offline.
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
South America
Target Groups
Consumer / User, Trade / Industry