This is not …

Communication media

“This is not a touchscreen” is the guidance motive for the conference “Innovationsforum Interaktionsdesign”. The touchscreen is an object which leads clearly to the point of interface design. By matching interface design terms on real objects and situations, we developed a simple “This is not …” principle, which gives you an idea of interface design and invites you to play with it. This principle gets us over the antagonism to explain interaction with “classic” print media. Each “This is not …” reflects interface design, but interacts at the same time with the medium where it is written on.