This is the AND
Cross media campaign
Milla & Partner connects people with brands, themes and people. The universally recognized sign for connecting is the ampersand. It has become the pivotal symbol of the new Milla & Partner corporate design. “This is the AND” was created to communicate the new design: a unique spatial installation, consisting of the ampersand and 20 vintage Telefunken displays, stood at the heart of the agency. And it was at the heart of a communication chain, encompassing diverse media channels between participants and the Milla & Partner-staff, causing individual interaction and face-to-face communication from digital to analog to digital in a very personal way.
