Thorndown
Thorndown
Thorndown
Thorndown
2019

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Thorndown

Paint packaging

The challenge was to create a distinctive packaging solution for a new outdoor paint brand competing in an over-crowded, functional and undifferentiated category, on a start-up budget. Inspired by the UK’s scenic West Country, the brand combines pragmatism with witty flair. Creative, local wildlife imagery represents paint variants, builds emotional appeal and reinforce eco-credentials. A local copywriter ensured language authenticity. A distinctive, easier-to-use tin shape was also developed, without adding to COGs.

Client / Manufacturer

Thorndown

Somerset, GB
Design
Brown&co The Brand Collective Ltd

Brown&co The Brand Collective Ltd

Surrey, GB
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

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