Thyssen Polymer wird zu INOUTIC
Rebrand
Thyssen Polymer, a manufacturer of window profiles, was sold to the Belgian group Deceuninck, a move which led to the termination of the licence on the company name. The new name, INOUTIC (in | out | ic), created out of the words inside and outside, is defined as the science of the architectural and economic relations between inside and outside. Realisation: Market/company analysis, repositioning, international brand strategy, name-finding (tell the logo), claim, word/picture-marque. Media: Image brochure, product brochures, website, image film, trade-fair presentation, corporate sound, co-development of new products, PR, advertising campaign.
