TI22

Mixed media campaign

Mixed media campaign for a new product called TI22: the periodic symbol of the element titanium inspires the name and the look is derived from the molecular structure of titanium. Hexagonal patterns, 2D in print and web and 3D in shop and booth architecture interconnect the tools of the campaign. It started in January 2009 and will come to a conclusion in January 2010 on the “opti” in Munich. During the year colors and materials will change, to keep the look fresh and inspiring, but the overall motive of the honeycomb will always interconnect the different ideas.