Tian shui
Branding
Tian shui is a restaurant specialized in vegetarian cuisine. The menu offers only foods that are in season, reflecting a belief in the harmony between humans and nature. Water is a major design motif throughout the restaurant. This life-essential liquid is the major component in vegetables. Water induces feelings of calm and conveys a sense of freedom and agility.
iF Gold Statement
The branding design for Tian shui delivers a calm and understated yet striking design identity. Rain water is represented in a distinctive calligraphic style that goes beyond corporate identity: Posters become art, pin badges become jewelry. Stylish!
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User