TK Elevator
Corporate identity
Industrial group thyssenkrupp sold its elevator and escalator business in 2020. The sale of this division, which has the highest sales and the largest workforce in the group, was one of the year's biggest business deals in Europe. thyssenkrupp Elevator has been renamed TK Elevator, a landmark moment in the company's history that calls for a redesign of brand identity to ring in this new era. Redesigning the brand's corporate identity was a huge undertaking, encompassing brand strategy as well as every last pixel and centimeter of its visual presence. The redesign of TK Elevator's branding accentuates its strong heritage and sets a clear vision for the future: a people-centric brand and leader in the elevator industry.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Worldwide
Target Groups
Specific sub-group: Technology and mobility