TKMS – Branding the Maritime Powerhouse
Development of a new brand
Setting the course for the new Maritime Powerhouse – TKMS Safeguarding maritime security in Europe has taken on new relevance and awareness today. thyssenkrupp Marine Systems is one of the most prominent players in the market. Now, this business division has been carved out and launched as an entirely new brand: TKMS. Naming, brand strategy, and design have been developed from scratch: a powerful and confident brand, highly distinguished among competitors, proud of its mission and products. Clear, eye-catching, minimal, and digital. And with one purpose at the core of every communication: “Powering maritime excellence for a safer tomorrow.”
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry, Public Sector / Government