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2026

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toai

Niche Perfume Lifestyle Brand

toai

toai is a brand that explores the power of scent to awaken the senses and connect memories with emotions. Its scent and light products help users find their "inner island" sanctuary. The minimalist design and harmonious negative space convey fragrance's tranquility. At the horizon's edge, the "Inner Island" symbolizes our intangibles. The text alignment and spacing help users find their own sanctuary in the flow of sight, scent, and touch.

Client / Manufacturer

toai

SEOUL, KR
Design
IDEA DO IT

IDEA DO IT

DAEGU, KRYEROK AHN, JUNG HA, SEOEUN YOON, ARAM RYU

toai

SEOUL, KRBOGEUN SIM, HYUNSOO LIM
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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