Together we win
Annual Report 2011adidas AG
All athletes, clients and employees are united by the will to achieve the best possible results. This doesn’t work without rigorous training, without optimum gear, without people willing to help – in short: without a functional team. “Together we win” expresses both the sporting and economic success of the adidas community. The unusual finish of the image section with Japanese binding demonstrates the bond that connects the different brands and actors, and simultaneously subtly stages the adidas products behind the athletes and customers that contribute significantly to their success.