toio™ (TPH-1000T 010)
Robot toy
Toio is a “hands-on toy platform” designed to foster children’s natural ingenuity and playfulness. They can place blocks or other toys onto simple cube-shaped robots and move them about. This unique concept offers various forms of play, such as battle, racing, sports, art, and programming, selectable just by changing the cartridge. Thanks to its simple visual presentation, the design focuses children’s attention on discovering more ways to play and have fun with their toys.
iF Gold Statement
Sony's hands-on toy platform not only educates users, but is a true innovation that greatly expands the possibilities of educational toys. This is a design that playfully invites users to build and interact. It seems to invite children to say, I want to create something by myself!
Client / Manufacturer
Design
Sony Interactive Entertainment Inc.
Tokyo, JPSony Interactive Entertainment Inc.
Tokyo, JPDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User