Tokyo 2020 Look of the Games

Sports Event

For the Olympic and Paralympic Games, the host city is required to have a "Look of the Games", which is the key design that functions as the visual identity throughout the Games. The "Look of the Games" should reflect and express the characteristics, culture, and history of the host city/country. It is also essential to have a versatile design and system of delivery that can withstand the various uses and display formats, including in competition venues, the approach to the venues, the dressing of the city, the sport equipment, and various guidebooks and licensing products.