Tokyo Art Flow 00
Event design
An arts festival has transformed Futako-Tamagawa, Tokyo into a world-class, sustainable cultural hub. The Tokyo Art Flow 00 logo is inspired by the Japanese character for “river.” The English sense of a “festival” envelops the overall event alongside a Japanese style of gentle fusion. Around the logo, a fish character also makes occasional appearances. A range of promotional items and official merchandise was produced for the festival. The area around Futako-Tamagawa Station was transformed into the color of Tokyo Art Flow 00 from before the start of the festival and throughout.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User