Tomorrow, connected. Sooyu

Urban Regeneration Brand Identity

Residents who wish to revitalize the town have come together in the 'Urban Regeneration Residents Council' of Sooyu 1-dong and have been continuing and expanding their activities. In in anticipation of its transition into a non-profit corporation as an independent community council, the need for a brand identity around which its future initiatives will unfold has emerged. The Sooyu 1-dong branding was carried out with a focus on enhancing the town’s external image as a symbolic, representative brand that can be employed by various entities participating in the project. The clear and concise brand concept and design derived by re-establish.