TomTom CURFER
App, marketing rollout
A well-rounded service experience focusing on “your car’s inherent driving data” has been fully designed and moulded into a high-quality look and feel: from product proposition, app naming and real-time GUI visualization to the comprehensive packaging concept, onlineshop and entire PR and roll-out communication. The core of the user experience is represented by a customer-based dialog principle commencing at packaging and an analog quick-start guide with seamless transition to the digital set-up wizard in the app. The roll-out concept was also synchronized across all media, including the app store, website, PR and online ads.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User