Toshiba Appliances Packaging Family
Packaging design
This new packaging captures the brand essence and unites Japanese cultural heritage with technology and high-end finishing, which honors the quality brand tradition. It allows several compositions at the point of sales, supporting the product’s self-promotion. The graphic pattern is a minimalist yet elegant redesign of traditional Japanese art. The packaging suggests the information hierarchy, guiding the stacking composition. The packaging also supports social inclusion, since it provides simultaneous text through tactile relief in Braille.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Other target groups: Blind Support, Specific sub-group: Sales Point Support