









Touch+
Built-In Coffee Machine
Electrolux GroupThe Touch+ built-in coffee machine redefines home brewing by combining professional performance with intuitive, user-centered design. It simplifies complex tasks through step-by-step guidance, enabling anyone to achieve café-quality results. Like having a barista at home. With seamless physical-digital interaction, it transforms complexity into clarity, guiding users with confidence through every step—from brewing to maintenance. It empowers users to explore coffee as a craft—confidently, effortlessly, and beautifully.
Date of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users
