TOUS les JOURS's The Gourmet Cake Package
TOUS les JOURS's The Gourmet Cake Package
TOUS les JOURS's The Gourmet Cake Package
TOUS les JOURS's The Gourmet Cake Package
2020

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TOUS les JOURS's The Gourmet Cake Package

Food packaging

Tous les Jours gourmet cake packaging needed to be upscale for gift giving. The brand offers castella, pound cake, and roll cake so each packaging type is shaped like the product inside: round for roll cake, square for castella, and a loaf shape for pound cake. The package colors represent the different flavors of the cakes. There are also many hidden functions in the packaging. The outer package is slanted so that customers can easily distinguish the different products from the side when they are stacked up. The shape also makes it easy to pull out one cake from the bottom of a stack.

Client / Manufacturer

TOUS les JOURS

Seoul, KR
Designer

TOUS les JOURS

Seoul, KR
Date of Launch
2019
Development Time
Other duration
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User

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