TOWELL Plus
Sports accessory
The TOWELL Plus is a superior gym product that will make working out cleaner, safer, more convenient and, most importantly, more fun. Bringing a towel to the gym in Germany is mandatory nowadays, just as it is in most countries within Europe. If it is not mandatory yet, it is at least expected. Therefore, the gym towel is an accessory that is always with you during your workout and it can do so much more than just dry your skin. We therefore redesigned the workout towel and added a few handy features that discretely help you enjoy a better training. Features: a magnetic clip, sleeve function, pocket, separate smartphone-pocket and gymside / skinside.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User