Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
Toyota Style Selection
2021

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Toyota Style Selection

Print brochure

Toyota Deutschland GmbH

For the Toyota Style Selection, vehicles were staged by fashion photographer Esther Haase from a completely new angle and presented as unique fashion items. The result: a brochure in the style of a look book. To emphasize the fashion character even more and to pick up the theme of the brochure, a transparent cover with carrying handles was used to convert automotive advertising into a stylish fashion bag. The combination of the bag shape and the look book content brings the fashion theme convincingly to life.

Client / Manufacturer
Toyota Deutschland GmbH

Toyota Deutschland GmbH

Köln, DE
Designer
TheAndPartnership Germany GmbH

TheAndPartnership Germany GmbH

Düsseldorf, DE

Esther Haase Photography

Hamburg, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User

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