![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/01_tp_toy_styleselection_if_com_3_06_1.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/02_tp_toy_styleselection_if_com_3_06_2.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55406.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55413.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55418.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55426.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55430.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/01_tp_toy_styleselection_if_com_3_06_1.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/02_tp_toy_styleselection_if_com_3_06_2.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55406.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55413.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55418.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55426.jpg)
![Toyota Style Selection](https://ifdalivestorage.blob.core.windows.net/user-uploads/779620/310266/00000000-0000-0000-0000-000000000000/55430.jpg)
Toyota Style Selection
Print brochure
Toyota Deutschland GmbHFor the Toyota Style Selection, vehicles were staged by fashion photographer Esther Haase from a completely new angle and presented as unique fashion items. The result: a brochure in the style of a look book. To emphasize the fashion character even more and to pick up the theme of the brochure, a transparent cover with carrying handles was used to convert automotive advertising into a stylish fashion bag. The combination of the bag shape and the look book content brings the fashion theme convincingly to life.
Client / Manufacturer
Design![TheAndPartnership Germany GmbH](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/15844/00000000-0000-0000-0000-000000000000/logo_c7a00c81303c9d00b34250506a06d22aac320177.png)
![Toyota Deutschland GmbH](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/4541/00000000-0000-0000-0000-000000000000/logo_6fcd4f5d1dfb8d3da57b700cdd4940251f2305d4.png)
Toyota Deutschland GmbH
Köln, DE![TheAndPartnership Germany GmbH](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/15844/00000000-0000-0000-0000-000000000000/logo_c7a00c81303c9d00b34250506a06d22aac320177.png)
TheAndPartnership Germany GmbH
Düsseldorf, DEEsther Haase Photography
Hamburg, DEDate of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User