TPASS public transport commuter monthly pass
Motion Graphic, Campaign Video
"TPASS" is a public transportation monthly pass ticket jointly launched by the Ministry of Transportation and Communications with municipal governments. The video intends to convey the policy purpose of the monthly pass and present the design meaning of the TPASS card, so as to deepen the general public's impression and understanding of TPASS. Therefore, we set the theme as "TPASS Departure", which is the departure of policy, the departure of commuting, and the departure of exploring the possibility of life circle. Starting from the design elements of the card, the circle is extended into a landscape, and multiple sets of commuting patterns a
Date of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users