TPE-HUN Public Transportation Aesthetics Project
Public transportation project
Directorate General of Highways
Following the inauguration of the full 38.8 km length of the "Improved Suhua Highway" on January 6, 2020, three bus companies were authorized to operate buses on two new routes from Taipei to Hualien. To improve the public transport service experience, the Directorate General of Highways has collaborated with the Taiwan Design Research (TDRI) Institute in a groundbreaking highway transportation service improvement project incorporating design aesthetics. The "TPE-HUN Shuttle Bus" brand combines people, buses, and the highway, creating mobile scenery, giving bus travel an all-new look, and giving birth to "public transport aesthetics" in Taiwan.
Client / ManufacturerDesign
Directorate General of Highways
Taipei, TWIndustrial Development Bureau - MOEA
Taipei, TWU10 Inc.
Taipei, TWTaiwan Design Research Institute (TDRI)
Taipei, TW247Visualart
Taipei, TWDate of Launch
2020
Development Time
Other duration
Target Regions
Specific country/region: Republic of Taiwan
Target Groups
Consumer / User, Trade / Industry, Public Sector Government