Track&Field: Retail Sustainable Packaging
Retail Sustainable Packaging
Track&Field needed a breath of fresh air: to step out of the vision of performance and tech and connect more with people's needs, redefining their relationship with sport and the environment. Considering more than 100 physical stores throughout the country and the massive online sales, Track&Field's entire packaging portfolio was renewed for more sustainable solutions, which connect directly to the brand's new moment, focused on wellness and a healthy lifestyle. The reduction of packaging materials and the ease of its recycling process were the initial premises of the project, in addition to a more attractive look to the public.
Client / Manufacturer
Design
Antilhas Embalagens
Santana de Parnaíba, BRFutureBrand
São Paulo, BREwerton Mokarzel, Felipe Luz, Amanda Oliveira, Daniel Yaginuma, Gianlucca SegatoDate of Launch
2022
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Trade / Industry, Consumers / Users