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Designing Titanium
NIPPON STEEL CORPORATION
Nippon Steel's Original Brand "TranTixxii" is titanium for Design & Luxury for Architecture, Automobile, Watch, Electro-devices, Exterior, Interior etc. TranTixxii is a material combines titanium's characteristics of extended service life, light weight, high strength, and exceptional environmental performance with multi-faceted beauty emitted by material itself through unique technologies expresses color by controlling light at the nano-level with an oxide film rather than by painting. Nippon Steel's No.1 & Only 1 technology minimizes discoloration risks over the years, provides longevity & beautiful colors to achieve a timeless beauty.
Client / ManufacturerDesign
NIPPON STEEL CORPORATION
Tokyo, JPOsamu Ieda Design
Tokyo, JPDr. Osamu IedaNIPPON STEEL CORPORATION
Tokyo, JPDate of Launch
2023
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government