Tree Correspondents

Website, Print, Film, Digital

Tree Correspondents is a live editorial system that turns climate data into first-person narratives from the forest’s point of view. Built on the belief that data can act as a voice for the planet, it transforms environmental signals from soil, air, light, and weather into credible articles for journalists. Instead of visualizing data, we gave it language, bridging information and empathy. The work shows how technology can deepen connection, reflecting Hyundai’s purpose of Progress for Humanity in a functional and poetic way.

Client / Manufacturer

Hyundai Motor Company

Seoul, KR

Uncharted Limbo Collective

London, England, GB

Design

FCB New York

New York, New York, USMichael Aimette, Danilo Boer, Alexandre Abrantes, Joey Monteverde, EJ Lee, Pieter Claeys, Roxane Schneider,Lara Polovina,Rodrigo Ribeiro,Sy-Jenq Cheng