Tree of Life (The pavilion of SK at CES 2022)

Pavilion & interior exhibition design at CES 2022

Increased carbon emissions and climate change are critical issues that humanity must face. At the expansive desert of advanced technology at CES, SK planted a “Tree of Life” to deliver this message. Integrated exhibit experiences led visitors through an impactful journey, immersing them in the conservation campaign titled “SK,Your Companion” At CES 2022, an annual trade show for innovators, SK decided to showcase technology that would assist in emission reduction, such as hydrogen/electric batteries, and advanced AI services.

Client / Manufacturer

SK

Seoul, KR

Design

NIZ SPACE

Seoul, KRBonjun Ku, Hyoungkyu Kim, Hyungseok Kim, Joungsun Back, Youngsun Lee, Byeonghee Jeong, Yonjeung Noh, Taehoon Kim, Hyeim Kim, Haeri Lee, Ganghyun Lee

CHEIL Worldwide

Seoul, KRYoungki Hong, Jiseok Kim, Jaewon Kim, Youngjoo Kim, Myungsuk Song, Aram Yoon,Jongwook An,Sungwon Yoon,Yuri Choi,Seonjong Lee,Sean Chang,Collin Simpson

DaamDaamSamuso

Seoul, KRKim Taehyuck, Hong Jongyoon, Choi Soonkeun, Kim Jaejung, Kim Juhee, Nam Changhoon, Jeon Arum, Kim Juhee