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Tribute to tomorrow.
Tribute to tomorrow.
Tribute to tomorrow.
Tribute to tomorrow.
2016

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Tribute to tomorrow.

Mission E hologram

Dr. Ing. h.c. F. Porsche AG

Porsche introduced the concept study Mission E at the IAA 2015. It is an electric powered sports car carrying trendsetting technology. In order to communicate the innovative technology of the study adequately, a 3D holographic projection of the car was created at the Frankfurt Airport, showing it in original size. Two sensor areas in front of the projection invite people to stand on. When someone stands on one of the two areas, deep dive information about the design or the technology is included in the projection. Futuristic product and innovative advertised technology correspond perfectly.

Client / Manufacturer
Dr. Ing. h.c. F. Porsche AG

Dr. Ing. h.c. F. Porsche AG

Stuttgart, DE
Design
UDG United Digital Group

UDG United Digital Group

Hamburg, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe, North America
Target Groups
Consumer / User

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