Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
Trident Gum
2015

Share:

Trident Gum

Packaging Concept

Trident Xtra Care is a sugar-free chewing gum that helps protect teeth and gums between meals. I created an amusing, playful and interactive packaging that illustrates the product’s main purpose of protecting teeth. A range of six packs that represent three flavors, each pack features an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gums look like pearly white teeth through the mouth-shaped die-cut window. The blister pack is designed to make the chewing gums look like a set of bright teeth on pink gums. Consumers can put bright smiles on their faces by holding the packaging up to their mouths.

JURY STATEMENT

Simple and funny and with great potential of a never ending story.

WINNER STATEMENT

When I found out that I'd won the iF STUDENT DESIGN AWARD, I was so overwhelmed. I felt so proud of myself for creating and building a product that has been so popular with not only the judges but also with my colleagues and friends. I would like to thank the judges for selecting me to win this award, and I also congratulate my other fellow award winners.

UNIVERSITY

University of Central Lancashire

Preston, GB

RELATED PROJECTS