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Corporate identity
Rochester Institute of Technology College of Imaging Arts & Sciences
This is a Corporate Branding and Identity design project for a wristwatch. This watch represents high quality and exclusivity. "Vorhanden" is a German word which means a moment or period intermediate between past and future. A watch can speak in many ways, it can introduce you with great dignity as it speaks about your personality, and it can speak of love and affection if received as a gift. Vorhanden represent elegance, pride and tradition.
Client / ManufacturerDesign
Rochester Institute of Technology College of Imaging Arts & Sciences
Rochester, NY, USRIT
Rochester, NY, USDate of Launch
2016
Development Time
other period: 4 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry