TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
TruBridge
2022

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TruBridge

Brand identity

TruBridge is a German data science company. The company's leitmotiv is that data is like schools of fish, and the data scientist is a diver who keeps an overview. The company's claim, "Diving deeper into data," calls for a brand design all about diving. The key visual (abstracted image of light under water), the new brand name (William Trubridge is a record holder in apnea diving), the colors, icons, and texts all play with the idea of "diving deeper into data." The image of the diver in the sunlight surrounded by a school of fish makes the abstract topic tangible for the target audience and lends a lot of character to the brand.

Client / Manufacturer

TruBridge GmbH

Mannheim, DE
Design
new office GmbH

new office GmbH

Frankfurt am Main, DE
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry

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