TruBridge
Brand identity
TruBridge is a German data science company. The company's leitmotiv is that data is like schools of fish, and the data scientist is a diver who keeps an overview. The company's claim, "Diving deeper into data," calls for a brand design all about diving. The key visual (abstracted image of light under water), the new brand name (William Trubridge is a record holder in apnea diving), the colors, icons, and texts all play with the idea of "diving deeper into data." The image of the diver in the sunlight surrounded by a school of fish makes the abstract topic tangible for the target audience and lends a lot of character to the brand.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry