Trystan - a new menkind
Brand concept
The first gender-specific brand: TRYSTAN, a brand (only) for men. As a real partner, TRYSTAN claims to equip the new man with everything he needs in the way of products in order to express his self-image of a new masculinity. TRYSTAN: the new knight in a generation of high-tech, metrosex, pseudo star cult and loss of security. TRYSTAN: an international name for the new chivalrous man, which now carries its monogram symbolically in its coat of arms the Y chromosome. Five prototype products have been developed as visible signs of this unique brand: The TRYSTAN MMT© mobile phone for men in a range of hand sizes and with radio link. The first cool baby bottle set for men: TRYSTAN BABYTHERMOS©. The TRYSTAN MEN CARE© range; one for all, for body, home & car. The GPS TRYSTAN WALK STICK©: the accessory that shows the way. TRYSTAN MEN CHOCOLATE with its twist and taste principle.
