Tsingtao Stout Beer

beer, can beer

This redesign establishes Tsingtao Black Beer as a cultural statement through bold visual identity. By centering the Chinese characters "Black Beer" and using foil stamping on dark surfaces, it breaks from Western packaging conventions to create immediate shelf recognition. The design transforms traditional labeling into cultural storytelling, giving the high-growth (66% increase) black beer category a distinctive identity.

Client / Manufacturer

Tsingtao Beer Co., Ltd.

Qingdao, CN

Design

Shenzhen Tigerpan Design Co., Ltd.

Shenzhen, Guangdong, CNTiger Pan , Hua You , Wenhao Yuan, Ping Yi , Juanjuan Wu ,Zhangkun Xie , Miaorong Lu , Lingli Xiang