Turang
Tea packaging
Dashucha is a kind of Pu-erh tea made from the tea leaves of old trees cultivated from seeds. It takes time to produce high-quality Dashucha in a manner that treats the environment with love and respect. The name of this tea product, Tu(土)rang(壤), sounds like the word soil in Chinese. The packaging design offers five mineral-shaped gift boxes that represent the various soil nutrients essential to the tea's cultivation. The design leitmotif is to communicate the origins of these special tea cakes and showcase how the tea growing methods carefully protect the environment.
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia, Specific country/region: Taiwan
Target Groups
Consumer / User