New name and brand
Twins Trust is the only charity in the UK working to improve the lives of twins, triplets, and more. They raise awareness, invest in research, and campaign for the best possible outcomes for families. Previously named Tamba (Twins and Multiple Births Association), they are seen as a world leader in their field. We transformed their brand with a name change and a bright and bold visual identity to make them more recognizable to their primary audience and the general public. Twins Trust has been positive about the name change and rebrand. The results put the charity on course to achieve its ambition for families of twins, triplets, and more.