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Expo Pavilion
UAE Expo Office
The United Arab Emirates Pavilion at Expo 2025 Osaka, titled Earth to Ether, presented an immersive, multisensory journey through the UAE’s story, from its deep-rooted values and cultural heritage to its pioneering innovations and soaring ambitions. Through the Earth to Ether Design Collective, Emirati, Japanese, and international expertise collaborated in an interdisciplinary design process that merged tradition with innovation. Architecture, landscape and narrative formed a seamless journey. Date palm-inspired columns, natural materials and interactive installations guided visitors through stories of exploration, care and stewardship.
iF Gold Statement
This pavilion for Expo 2025 in Osaka makes a bold spatial statement through towering columns of natural and recycled materials, projecting the UAE as a leader in both technology and sustainability. The vertical drama, flowing circulation, and restrained interactive elements create a powerful yet composed experience. Tradition meets contemporary clarity.
Client / ManufacturerDesign
UAE Expo Office
Abu Dhabi, AE
ATELIER BRÜCKNER
Stuttgart, DEOn behalf of the Earth to Ether Design Collective, UAE Expo OfficeDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users