UI for NEX-7
Camera shooting UI
A trio of dials provides instant access to many settings, simplifying interface navigation. For dynamic range settings, the effect of camera mechanisms is illustrated, enhancing usability while enriching the shooting experience. Through well-thought-out design in usage-based customization, convenient viewfinder shooting and other details, Sony has redefined UI design in a premium camera.
iF Gold Statement
This is very great. Feels right from the very first moment. Nice to see that someone isnt following the trend of putting a touchscreen everywhere. It feels so good to touch the wheels which you can easily reach with your thumb. Everything that's important that you need to adjust to make a great picture. You have a nice viewfinder. Switches easily from viewfinder screen to larger screen. The product design it's a good feel. Moving a bit against the trend. It doesn't need to be showing. The digital interface has a nice look. Very simple, very clean. Modern and slick using colors or little colors just orange and white.
Client / Manufacturer
Design
Sony Corporation Creative Center
Tokyo, JP