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Ujjwal
Ujjwal
Ujjwal
Ujjwal
2019

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Ujjwal

Handmade rugs

Jaipur Rugs Company Pvt. ltd

Ujjwal, designed by Dhafali Devi, is a part of a sustainable initiative where weavers from rural India get to design their own rugs. Each rug, handmade with more than 200,000 knots, is the story of its creator – complete with emotions, dreams, and personality. Finding inspiration in both the simplicity of their surroundings and the complexities of their minds, the Artisan Originals collection is sought after by art-lovers globally. All rugs are crafted using hand-spun yarn leftover from our supply chain, making the color palette as unique as its design.

Date of Launch
2018
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User

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