UMP Corporate Identity Design

Branding, corporate identity design

UMP is a firm established with the purpose of finding and solving unmet needs (hidden needs) in our lives. We have created a new visual identity to clearly express our business and make others understand what we do. In the design process, we presented "Balance," UMP's core value, using a consistent visual language. The completed identity design is based on a simple visual motif but provides a comprehensive visual system that is flexibly applied in various environments.