Uncle Huan Mustard

Packaging design

By using economical clay-coated paper with a newsprint background, this package tells a warm brand story by recreating the everyday fun of wrapping pickles in newspaper. For the Steamed Pork with Preserved Mustard product, we kept the packaging rustic and environmentally-friendly while changing the bowl material from PP to paper in order to fully reveal the nature of this product. This design uses modern packing technologies to revive the original appearance of traditional Taiwanese pickles and dishes of 50 years ago, rekindling the customer’s memory of traditional fine food.