UNDERSTAND WHAT COUNTS
Annual Report
Fresenius Medical Care AG & Co. KGaA
The annual report focuses on four strategic objectives: expanding the global presence; tapping into new fields of business; further developing products and therapies; expanding operational excellence and flexibility. Large, striking image series and photoessays round off the graphic representation of these strategic themes. Profiles are used to visualize complex content at a glance and lead into the areas using the publication’s title. The emotional communication level and actual growth levels are linked via an image series. The “book within a book” production integrates the magazine at the heart of the report and can be removed as desired.
Client / ManufacturerDesign
Fresenius Medical Care AG & Co. KGaA
Bad Homburg, DEhw.design GmbH
München, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government