UNDERSTAND WHAT COUNTS
UNDERSTAND WHAT COUNTS
UNDERSTAND WHAT COUNTS
UNDERSTAND WHAT COUNTS
2017

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UNDERSTAND WHAT COUNTS

Annual Report

Fresenius Medical Care AG & Co. KGaA

The annual report focuses on four strategic objectives: expanding the global presence; tapping into new fields of business; further developing products and therapies; expanding operational excellence and flexibility. Large, striking image series and photoessays round off the graphic representation of these strategic themes. Profiles are used to visualize complex content at a glance and lead into the areas using the publication’s title. The emotional communication level and actual growth levels are linked via an image series. The “book within a book” production integrates the magazine at the heart of the report and can be removed as desired.

Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government

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