UNDO
Brand world
For already the eighth time in a row, D’art Design Gruppe faces the task of arranging its own appearance at the EuroShop. This year's motto on the 247 m² large brand world is “UNDO” and visualizes the process of design by means of a media exhibition area. The exhibition is embedded in a spacious wooden architecture of oversized wooden building stones, which visualizes the process of design with its playful elegance. Inside the wooden architecture visitors can discover and virtually experience the milestones of design. Last but not least, visitors can experiment in the interplay of “do & undo” with the help of thousands of wooden building stones.
iF GOLD STATEMENT
With this trade fair concept for Euroshop, the Dart Design Gruppe has excelled in demonstrating what everyday agency life is about, namely developing ideas and design. The concept combines an inviting, simple architecture based on the idea of wooden building blocks with numerous possibilities for visitors to discover the design process virtually, playfully and experimentally, following the motto do & undo: an all-round success.
