Ungehobene Schätze
Exhibition
On the occasion of its 20th anniversary, the agency decided to develop an unconventional counterbalance to contrast the conventional presentation of its own projects. Some concepts which had failed to pass the extensive, nerve-stretching and costly pitch rounds were exhibited in our 100-year-old basement. Each project was represented as a big luminous display, and a high pile of crumpled paper symbolized countless dismissed ideas. Monitors installed in an asymmetrical way showed loops of concept films. The moving image framed by modern technology and placed in front of raw brickwork had a disturbing and fascinating effect on the visitors.
