UNICORN ISLAND
Brand identity
Unicorn Island (UI) will be a landmark building complex in Chengdu, China. We focused our creative endeavor on bravery, innovation, co-creation, and future. "U - you" "I - i", so-to-say, you have me, I have you, we stressed the importance of co-cooperation, co-pursuit, co-creation and co-development, in order to create a cohesive community for the new urban economy. The logo mark summarizes the architectural language, depicts the strong identification of its icon, the high-rise main tower.
Client / ManufacturerDesign
Tianfu Investment Group Co., Ltd.
Chengdu, CNDongdao Creative Branding Group
Beijing, CNDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government