Unique Dream of Red Mansion Sign Design
Wayfinding System Design
Unique Dream of Red Mansion is an innovative theatrical portrayal of one of four great classic Chinese novels—The Dream of Red Mansions. As scenes can hardly mirror the exquisite charm of words, the font of the Ming-Qing Dynasties in the original The Dream of Red Mansions was used. By reinvigorating this historic font, the sign was transformed from a single mark to an integral environmental element. The sign system, inspired by the novel's characters and artifacts, is dramatized to both assist navigation in the Unique Dream of Red Mansion and deepen its cultural resonance.
Client / ManufacturerDesign
ENN Cultural Industrial Park operation Co.,LTD
Langfang, CNBeijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.
Beijing, CNLi Jingjing, Gong Fengqi, Lan Liying, Chi Lei, Huang Zhihong, Niu Qinglin, Li Xingchen, Zhang Jin, Ma Chengping, Li Fei, Zhao JigangDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users