Unique Me Grapes Packaging Design
Fruit packaging
Though the fresh fruit market is highly competitive in China, most packaging is plain, with photos or illustrations picturing the fruit or a farm landscape. The design of this package seeks to create an emotional connection with the consumer through the use of hand-drawn, emoji-like grape illustrations, fresh color palettes, and a simple layout.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User