United by Sport
Annual report 2007
The adidas Group's annual report and its mission statement "United by Sport" highlight the power of sport to foster a common identity, emotionally uniting people all over the world. The motto is punched into the title page. Parts of an image gallery can be seen through the letters - pictures of products from all three adidas Group brands. The pages of the image section are perforated, allowing individual pages to be removed; anyone can insert a page of their choice into the pocket on the cover and create their own "tailor-made" title page.
