United Spirit of PSG: Team spirit, literally!
Pre-bottled alcoholic drink
Meeting for an after-work drink is a typical part of agency lifestyle – but we asked ourselves: Couldn't there be a drink whose taste stands specifically for us? We ran a survey among our colleagues and, together with experienced bartenders, developed a signature cocktail that we can always have in the fridge. At the same time, it should also reflect the individuality and diversity of people working in our agency. That's why we created two hundred different labels in a Suminagashi workshop across all our locations: as different as the results are, they all stand for the same, good content. Suits perfectly – so: Let's raise a glass to that!
Client / Manufacturer
Design
Peter Schmidt Group
Hamburg, DEPeter Schmidt Group
Hamburg, DEMoritz Hoyer, Julia Coronel, Melanie Schippers, Dominik SauerDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users