Unity in Diversity
Business equipment
New Image Systems GmbH
Task: recreation of a berlin-based coding-specialists’ identity, keeping in mind that the company’s employees are its greatest good. Solution: many faces – only one design element, the diagonal. It is present throughout the entire identity: derived from the logotype’s “N”, the concept covers everything from print to web. Giving the identity a distinct personal touch by attributing six personal colors. The system itself assures precision and accuracy and conveys the concept of strength in numbers; paper and eco-friendly inks ensure a CO₂ neutral production and help us meet the highest environmental requirements.